Programs and Events
2010 Journalism Jumpstart Workshop Series
The face of journalism is evolving faster than in any other time in history – are you prepared? The local chapters of the Society of Professional Journalists (SPJ) and National Academy of Television Arts & Sciences (NATAS) want to help members and non-members alike with its first-event Journalism Jumpstart Workshop Series, sponsored by Media Watch AZ.
Throughout the coming months, the organizations will offer a series of six (6) workshops focused on helping members of the media as well as other communications disciplines develop new skills as well as sharpen older ones. Members and non-members are invited to attend as many workshops as they like, based on their needs.
Light desserts and beverages will also be provided.
COST: FREE to NATAS and SPJ members
$10 per seminar for non-members who RSVP in advance
$15 per seminar for non-members at the door
RSVP: SEATS ARE LIMITED!
To RSVP for one or more seminar, please contact Alison Bailin Batz at abailin@hmapr.com
WORKSHOP ONE: Getting the Job
DATE: Wednesday, September 8, 2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Jobing.Com Building (NOT the arena) 4747 North 22nd Street, Phoenix
DETAILS: These days, it’s not merely going to be what your resume says, it’s how it says it. Learn from a media veteran and a professional resume writer exactly what it takes to deliver the message that potential employers in media will want to hear to make that important hiring decision in your favor.
PANELISTS: Jennifer Stein, former producer at KTVK TV 3 and current acting senior marketing/communications manager for the city of Glendale
Michelle Donaldson, news director at CBS 5 News
Liz Smith, Certified Professional Resume Writer (C.P.R.W.) and a long-time member of the Professional Association of Resume Writers who is currently outreach director for the Walter Cronkite School of Journalism and Mass Communication at ASU
WORKSHOP TWO: Social Media Reporting and Engagement
DATE: Wednesday, September 22, 2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Jobing.Com Building (NOT the arena) 4747 North 22nd Street, Phoenix
DETAILS: More and more, members of the media – from radio to television to print – are working to create a dedicated online tribe of brand evangelists that supports, shares and responds to their brand on a regular basis. But, how do you do this as a member of the media? What are some best practices? What are some worst practices/horror stories? How do you get noticed in the online space? And how is it possible to sustain and grow the tribe over time? Simply put – it takes proactivity, creativity and time. Just because you build it, doesn’t mean they will come.
This panel wants to help. Over the past several years, our panelists have jumped into the social media world head-first via viral video, Facebook, Twitter, blogging, LinkedIn and much more. This workshop will give you the tools to research, report, promote and engage in the social media landscape as well as insight into developing your brand in the online space.
PANELISTS:
Adam Kress, multimedia reporter and social media maestro for the Phoenix Business Journal
Keith Yaskin, investigative reporter for FOX 10 who is active on social media on regular basis
Abbie S. Fink, president of the Phoenix Chapter of the Public Relations Society of America as well as vice president/general manager of HMA Public Relations, who trains businesses and organizations on social media engagement
WORKSHOP THREE: The One-Hour MBA
DATE: Thursday, October 7, 2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Phoenix Fire Headquarters, 150 S. 12th Street, Phoenix
DETAILS: As business staffs shrink or are merged into other news departments, more and more general assignment reporters are being asked to do stories for which they are very ill-prepared. Quarterly earnings, annual reports, 10Ks, SEC filings - all of these can be foreign terms to many journalists outside the financial field but when studied properly by a trained reporter, they can yield many, many juicy and amazing stories. Learn the basics of reporting business news, one of the first areas where media have been hiring staff as the economy recovers.
SPEAKER:
Warren Watson, executive director of the Society of American Business Editors and Writers, who has spent 25 years as a reporter, editor and media executive
WORKSHOP FOUR: Work from Home: Making a Living in the Freelance World
DATE: Wednesday, October 20, 2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Phoenix Fire Headquarters150 S. 12th Street, Phoenix
DETAILS: Determine whether full-time freelance is the move for you and receive tips on how to start your own freelance business. The panelists will also offer crucial information about how to keep your business thriving and your editors happy.
PANELISTS:
Elizabeth Exline, freelance writer with experience in public relations, custom publishing, management, marketing and online writing in addition to traditional print media.
Marlene Montanez, freelance writer and blogger as well as freelance editor of West Valley Health & Living Magazine
Kathleen Armentrout, editorial director of Gannett Magazine Group, which includes Your Health and Moms Like Me, as well as experienced custom and special interest publication pro.
WORKSHOP FIVE: Tips and Training for Web and Broadcast Reporting
DATE: Wednesday, November 3,2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Metro Studios 9831 S. 51st Street, Suite D-133, Phoenix
DETAILS: This seminar will provide live instruction to journalists on how to present to the camera for both web and broadcast reporting. Topic points to include the difference between live, recorded and web vs broadcast reporting. Kevin will provided instruction on package formats, file sizes that work best for web uploading and distribution
PANELISTS:
Kathy Kerschner spent 15 years in the media trenches asking the tough questions—now she’s teaching you how to answer them. In her workshops and seminars, Kathy likes to have fun, but she’s serious about helping you become a better communicator.
Cary Pfeffer is founder and principal of ClearComm Consulting and 30-year broadcaster, reporter and newscaster. .
Kevin Jacobsen is the senior videographer and editor with Metro Studios and has 12 years experience.
WORKSHOP SIX: New Ethics for the New World of Media
DATE: Tuesday, November 16, 2010
TIME: 7 p.m. to 9 p.m.
LOCATION: Metro Studios 9831 S. 51st Street, Suite D-133, Phoenix
DETAILS: Can we still apply professional ethical principles to the constant posting of news and information online? Is it sufficient to simply say, “Post it now; if it’s wrong, we’ll just update it”? News is moving faster and getting edited less than ever. Since credibility is the journalist’s only real selling point, learn how to be ethical, accurate and credible in this digital age.
PANELISTS:
Two adjunct professors of journalism ethics at the Arizona State University Walter Cronkite School of Journalism and Mass Communication, Richard Ruelas, feature writer for the Arizona Republic and former news columnist and Mark Scarp, formerly of the East Valley Tribune and currently membership coordinator for the Society of American Business Editors and Writers.
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