Faded Sandpaper

John Craft


Dr. John Craft has been a friend to NATAS and to this chapter for nearly 30 years. John has served as president, committee chairs, member of the board, and two terms as a national trustee of the National Academy of Television Arts and Sciences where he represented us on trips to study the television systems in the United Kingdom, Ireland, and China.

An undisputed expert in his field, John is often called on to comment on issues concerning the media for radio and television stations, as well as newspapers, throughout the U.S., Europe, Canada, China and Mexico.

John has taught at The Walter Cronkite School of Journalism and Mass Communications since 1973 (making him the senior member of the Cronkite faculty). During that time he has taught courses ranging from broadcast production, to media sales and telecommunication management. Thousands of students have learned from Dr. Craft at the graduate and undergraduate level. and for more than a dozen years he served as Director of Graduate Studies for the Cronkite School

Prior to arriving at ASU, Craft taught media courses at Ohio University and at the Hancock County branch of West Liberty State College in West Virginia. As Director of Educational Television Services for the Hancock County Schools in West Virginia, he developed one of the first public school instructional televisions systems in the nation. At Ohio University he served as Director of Instructional Television and worked at WOUB-TV in many creative and administrative capacities. In addition, he has worked as a media consultant in establishing video facilities in schools, cable television systems, hospitals, and for major manufacturing corporations.

John is the lead author of a major textbook on American electronic media and a major contributor to a second textbook on corporate video as well as the author of many academic articles. He is also an independent documentary television producer and director. His award-winning documentary programs on Route 66 have been broadcast on public television stations in nearly 80 of the top markets and on The History Channel – as well as abroad.

John began his broadcasting career in 1962 at WOUB-TV as a video quality engineer and camera operator. Since then, he has inspired, encouraged and instructed hopeful students and professionals alike – leaving his unique mark on our business. In 2014 The National Academy of Television Arts and Sciences, Rocky Mountain Southwest Chapter inducted Dr. John Craft into the prestigious Gold Circle Society for serving the television industry and the community with distinction for more than 50 years.