Faded Sandpaper

Lucia Madrid

Lucia Madrid is a native Arizonan who grew up in Chandler. Her broadcasting career began in 1982 at KTAR radio as Community Service Director and later as a Certified Radio Marketing Consultant. During this time, Lucia became one of the first Hispanic women to produce and host a weekly television program in Arizona, which she continued for nine years. Lucia was General Manager of Madrid Communications and Director of Broadcast Promotion and Community Service for KAET-TV, the PBS station in Phoenix, before she joined KPNX-TV in 1990 as the Vice President of Community Relations.

During her more than two decades at KPNX, Lucia was responsible for Channel 12’s community involvement and community service projects. She earned many industry and community awards for the stations projects, including several Emmy and “Best of Gannett” awards, the Chicanos Por La Causa Community Involvement Award, Val del Sol’s Profiles of Success and the Martin Luther King “Living the Dream” award. Lucia was inducted into the Seton Catholic High School Hall of Fame in 2005 and selected for the Alumni Achievement Award from St. Mary’s College in 2007. In 2009, she was named as a Pioneer Woman of Distinction by the City of Chandler.

Lucia retired early from her broadcasting career to care for her elderly mother and work part-time as an artist and realtor.

© Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences 2020

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