Faded Sandpaper

Ron Bergamo

Ron Bergamo was an Arizona native and grew up in Phoenix. He graduated from North High School and attended The University of Arizona where he earned his Bachelor’s Degree in Business Administration in marketing in 1965. He was a proud member of the Sigma Chi Fraternity – Beta Phi Chapter and was later inducted into the Beta Phi Hall of Fame. He was a member of the University of Arizona’s President’s Club, The Bobcats, and the University of Arizona Alumni Association recognized him with a distinguished citizen’s award. Ron was a member of “Who’s Who in American Colleges” in Arizona and in America. In 1969 Ron started his media career in Chicago, with Leo Burnett Advertising agency. In 1972, he earned his Master’s Degree in Business Administration from Northwestern University. He worked for the CBS affiliated stations in Kansas, Texas and Arizona. His first general manager’s job was in Beaumont, Texas. He was lauded into a high – profile G.M. position at KWCH, in Wichita, Kansas, where national recognition came his way. The station and Ron were the “Look of the Leader.” Ron returned to Phoenix in 1988 to head up KTSP – T.V., Channel 10. Ron changed the image of the station and the call letter to KSAZ for the “Spirit of Arizona.” Ron also helped build and start up KWBA, a Tucson station of which he was part owner. This experience then led him to partner up with Jack Londen, at KAZ-T.V., known as “Arizona’s Own, ” which is the only locally owned T.V. station in the Valley, and Prescott. He was the President and COO of KAZ-TV until his death. Ron was an active member of the community. Ron was generous with his time and active in numerous charitable and civic boards such as; board member for of The Walter Cronkite School of Journalism at Arizona State (he was to chair this for the next two years), Arizona Broadcaster’s Association, Eller National Board of Advisors, Paradise Valley United Methodist Church Communication Board, Board of Directors for the Boys and Girls Club of Metropolitan Phoenix, which he attended as a young boy. Ron was the Ad Man for both Phoenix and Wichita. He had a passion for racing vintage Porsche’s with the Vara Club. He was a busy man, but somehow, he put his family first on his list. Ron passed away in 2008 at the age of 64.

© Rocky Mountain Southwest Chapter of the National Academy of Television Arts and Sciences 2020

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