Faded Sandpaper

Vique Rojas

Vique Rojas

Vique’s life-long love affair with storytelling took root at the tender age of eight, when she penned her first book. Fast forward three years and that love collided with her new passion: theatre! The result was a play that teachers requested go ‘on tour’ to be shared with classes other than her own. The experience laid the groundwork for a life dedicated to showmanship!

Armed with degrees from ASU’s Walter Cronkite School of Broadcasting and Phoenix Center for the Performing Arts, Vique landed her first full-time television job as a member of the studio crew at KPHO-TV5. As an Arizona native and a child literally ‘raised’ by Wallace and Ladmo, not only was it a dream job, it was a training ground that far surpassed her education.

Working on so many live-to-tape shows gave her a solid production background in everything from specialty lighting, running a boom mic and building sets with power tools to the basics of floor directing, running teleprompter and directing talent.

It was at KPHO-TV5, where Vique’s passion for showmanship started to shine. She gave the sets for the station’s popular movie programs hosted by Bill Rocz, a fresh look with customized props and set decor. After learning how to edit, she produced promos for the Saturday morning horror feature ‘The World Beyond.’ She even parlayed her movie expertise into subbing for a vacationing Bill Rocz and used her acting career to land a couple of appearances as a character on Wallace and Ladmo!

It was her ‘side job’ of producing promos for various shows from Dick Van Dyke to The Andy Griffith Show that led her out the door and across the city to KTVK-3TV. She would call Arizona’s Family home for the remainder of her broadcast career. While working in the promotion department, she participated and eventually wrote, directed and produced everything from public service announcements to full blown station-wide image campaigns.

Her talents for selling a product were not limited to television. Vique has produced award winning and revenue generating campaigns for Phoenix Magazine, KEZ Radio and Make-a-Wish Foundation amongst others.

One of her proudest accomplishments was a campaign for domestic violence awareness and prevention for the State of Arizona. The campaign featured key anchors from every television station in the valley as well as first responders and professional athletes. Utilizing a rap, written and produced by Vique and David Miller, the effort earned her special recognition from then Attorney General Janet Napolitano.

Eventually Vique’s talents turned to longer format productions when she became the Executive Producer for Arizona’s Family Surprise Squad. The community service outreach program quickly became the station’s most high profile and popular news franchises.

During her career, Vique has earned numerous Emmy nominations and seventeen Emmy Awards, all while remaining active in theatrical productions, local film festival challenges and the film reviewing community, as a member of the Phoenix Film Critics Society.

For Vique, the best part of being inducted into the Silver Circle is belonging to the exclusive club that counts her childhood heroes Wallace, Ladmo and Gerald. The baby sitting propped in front of the tube could have never imagined such a great honor was yet to come.